Our strategic plan to grow the value of the visitor economy from an economic, social, cultural and environmental perspective.

Success in this requires new levels of collaboration and coordination across all stakeholders. We work through partnership with all levels of government – local, state and federal; and industry and community stakeholders to implement the agreed strategies and action plans.

Strategic master plan for the Great Ocean Road Region Visitor Economy 2015-2025

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. We invite you to read the summary and full version of the document which will be used to guide the region over the next 10 years.

Destination Action Plans

Destination Action Plans bring together representatives from all stakeholder groups that benefit from the visitor economy including; local government, industry and the community, to develop a plan.

These Plans seek to identify the challenges and opportunities facing the destination and to establish achievable affordable priorities that if delivered would increase the competitiveness as a visitor destination.

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