LATEST RESEARCH REPORT
YEAR END MARCH 2017 SNAPSHOT
Total Travel – year end March 2017
Domestic Daytrips – year end March 2017
Domestic overnight travel – year end March 2017
International overnight travel – year end March 2017
For the full Great Ocean Road detailed report CLICK HERE
For further regional visitation information from Visit Victoria please CLICK HERE.
THE VALUE OF THE GREAT OCEAN ROAD TO VICTORIA
The Great Ocean Road region captures a significant amount of international and interstate day trippers that are not necessarily captured in the regions data. To understand the significance of this market for the region and for the State, Great Ocean Road Regional Tourism commissioned Decisive Consulting Pty Ltd to undertake a study to ascertain the economic value to Victoria of visitation to the region. This report reinforces the significant of the Great Ocean Road region to the visitor economy of Victoria.