Want more people at your event? Promote it for free on ATDW. In the 30 days leading up to this article (23/03/19 to 22/04/19) the “What’s On” pages, showcasing events that are listed on ATDW across the our website platform (9 websites) received 46,873 visits. ATDW event listings are also promoted on other pages across the sites including individual town pages and featured events on website home pages – which are not included in this number.
GORRT are committed to supporting regional events and we do so in the following ways;
- We offer support to significant and developing events that are considered regionally significant by providing the conduit and essential support for event funding applications, in particular the Regional Events Fund administered by Visit Victoria.
- We work with stakeholders to attract new events to the region
- We incorporate events into the region’s marketing campaigns
- We support marketing and leveraging of events with access to assets such as branding tools and imagery
- We encourage all events to take advantage of the opportunity to list their events at no charge on the ATDW platform
When an event is added to the Australian Tourism Data Warehouse portal, it will becomes available to over 250 distributors to promote on their consumer website and apps. An event listed on ATDW will be published on www.visitvictoria.com, www.visitgreatoceanroad.org.au and depending on the location of the event, at least one of the destination websites on the GOR platform.
All event organisers, whether large or small, should take advantage of the tools we’ve made available to promote their events to visitors to the region at no charge. 46,873 users visited the What’s On pages on our websites in the past 30 days. The Events listing pages are consistently some of the most visited across our entire website platform so the advantage of promoting your event to this volume of people motivated to visit our region is obvious.
For large events it is essential for organisers to have them promoted on tourism websites to ensure they are profiled and made available to us to consider for website features and blogs, inclusion in regional marketing campaigns and social media sharing. FOr small events with limited marketing budget it makes sense to utilise such a powerful promotional tool that wont cost a cent.
This isn’t a secret or an exclusive opportunity! If you know of anyone developing a new event or involved in coordinating and existing one in our region please share this information as our industry benefits from more activities and events to attract new audiences to our region. Promoting your event to a wider audience is beneficial to the event and the regions visitor economy.