Apollo Bay and the Otways are now being featured as part of the ‘I Am Where Stories Unfold’ winter marketing campaign being rolled out by Great Ocean Road Regional Tourism (GORRT).
Colac Otway Shire Council partnered with GORRT to create photos and footage for:
- A dedicated story advertisement on Instagram
- A Yahoo advertisement linking to a blog featuring local Johanna Noseda
- Posts on Visit Great Ocean Road Instagram and Facebook
- A blog and photos on the I Am Where Stories Unfold section on www.visitapollobay.com
How GORRT business partners can leverage from these assets
- submit a deal for the I Am Where Stories Unfold section on www.visitgreatoceanroad.org.au
- share any of the campaign’s photos and footage on your business’s social media accounts and tag them with @visitgreatoceanroad #iamwherestoriesunfold
Warrnambool City Council also invested in a local promotion as part of the master campaign, to highlight things to see and do in the Warrnambool area mid year.