Nestled into the rising contour of Victoria’s south-west coast amid green dairying country and overlooking the deep blue of the Southern Ocean. Breathe in the sea air with a stroll along the 5.7-kilometre Foreshore Promenade, then pause for a break at one of the many local cafes or restaurants.

Discover the seafaring history of Warrnambool and the rugged Shipwreck Coast with a visit to the award winning Flagstaff Hill Maritime Village. Admire the historic lighthouses and see the infamous Loch Ard shipwreck of 1878 brought to life with a fascinating sound and laser show.

Find a spot at the viewing platform at Logans Beach and be the first to catch a glimpse of a fluking southern right whale. These giants return every June to October to their nursery at the beach to give birth and raise their calves. They can often be seen just 100 metres off the shore.

Explore a vibrant arts and events scene, concentrated at the south end of Liebig Street, and enjoy fine food at excellent restaurants serving the best and freshest local produce. Bring the family to the Fun 4 Kids Festival, one of Australia’s best community events, celebrating imagination and creative spirit especially for children.

Strategic Priorities


Develop and consistently promote a unique market positioning and brand for Warrnambool.

Develop product and experiences to match visitor demand, improve seasonal dispersal and to complement the city’ positioning.

Implement the Flagstaff Hill Master Plan to revitalise the visitor experience.

Develop a seamless visitor service excellence culture and capacity program.

Determine and promote the value of the visitor economy to the community.

Establish partnerships with other Great Ocean Road destinations for mutual cooperation to encourage visitor dispersal.

Develop and implement a risk management plan.

Strengthen the role and performance of local tourism organisations.

Destination Action Plan

Destination Website

Warrnambool Destination Website

new users

18/19 FY

total pageviews

18/19 FY

Preferred Partner Program

Bronze Partnership

Maximise your exposure on a state, regional and local level with profiles on three (3) key official tourism websites –visitvictoria.comvisitgreatoceanroad.org.auand your local destination site.

Silver Partnership

Enhance your profile on your local destination website under ‘Where to Stay’, ‘What to Do’ or ‘Eat & Drink’ with a featured listing that puts your business at the top of the page in a premium position. (Limited to 6 advertisers per business type)

Gold Partnership

Promote your business on the region’s official tourism website - visitgreatoceanroad.org.au with a profile listing and opportunity to display a brochure in your local Visitor Information Centre.

General Manager, Liz Price

We need to encourage visitors to see the breadth and depth of what we have to offer, to encourage them to stay longer, travel further, spend more money and to come back again and again.

Still have questions?