Volcanic Lakes & Plains
About Volcanic Lakes & Plains
The Volcanic Lakes and Plains destination centres around the Corangamite Shire but incorporates the other local government municipalities of Moyne, Ararat, Southern Grampians and Colac Otway.
From Beeac and Skipton in the East through to Tower Hill and Budj Bim in the West, the landscape is dominated by dormant volcanoes, crater lakes and evidence of ancient lava flows. The Volcanic Lakes and Plains branding, and marketing project is a true collaboration recognising that the visitor does not see statutory boundaries.
The Volcanic Lakes & Plains Brand
We are a place where history is traced throughout the landscape. Our charming ways will win you over, whether it’s a cup of tea and a scone or a cold one at the bar, we will tell the stories that are reflected in the lakes, the rolling hills. There is treasure for everyone. From a memory ignited by a trinket discovered, or the catch of the day sought from the deepest lake, or a story told.
Strategic Priorities
- Develop local leadership and collaboration
- Destination marketing
- Visitor servicing development
- Destination development
Destination Action Plan
Destination Page
Volcanic Lakes & Plains Page on Visit 12 Apostles Website
total pageviews
in 2019
Preferred Partner Program
Bronze Partnership
Maximise your exposure on a state, regional and local level with profiles on three (3) key official tourism websites –visitvictoria.com, visitgreatoceanroad.org.au, and your local destination site.
Silver Partnership
Enhance your profile on your local destination website under ‘Where to Stay’, ‘What to Do’ or ‘Eat & Drink’ with a featured listing that puts your business at the top of the page in a premium position. (Limited to 6 advertisers per business type)
Gold Partnership
Promote your business on the region’s official tourism website - visitgreatoceanroad.org.au with a profile listing and opportunity to display a brochure in your local Visitor Information Centre.
Managing Director, Liz Price
We need to encourage visitors to see the breadth and depth of what we have to offer, to encourage them to stay longer, travel further, spend more money and to come back again and again.