Port Fairy

About Port Fairy

 

 

Port Fairy is located in the municipality of Moyne Shire, which is known for its rolling green pastures and the dairy industry.  Port Fairy has a long maritime history and was once one of Australia’s largest ports and began as a whaling village in the mid 1800’s.  With many fine examples of 19th century architecture and more than 50 buildings classified by the National Trust, Port Fairy is the perfect holiday spot for history buffs.  

Port Fairy Tourism Association represents tourism operators in the popular holiday village now known for its liveability, great retail and dining offering and vibrant events calendar which includes the long running Port Fairy Folk Festival.   

The Port Fairy Brand

 

Port Fairy offers an unspoilt fishing village infused by the passion and energy of a community dedicated to artistic expression, where surprising experiences can be discovered around every corner, and where visitors can reconnect with the simple pleasures of life, leaving them feeling inspired and rejuvenated. 

We are a place where people rise with the sun to get in a morning ride before the day begins. Where old friends meet and new friends are made at the cafe window. Where hours are whiled away poking around markets and finding a handmade treasure is a given. We’re a place that walks to the beat of its own drum with the kind of rhythm that lingers long after the festival finishes. 

 

Destination Partnership

A commercial destination partnership is in place between Great Ocean Road Regional Tourism and the Port Fairy Tourism Association. 20% of investment from Port Fairy businesses in the Great Ocean Road official marketing program is made available for the Port Fairy Tourism Association to spend on local visitor economy objectives.

Strategic Priorities

 

  • Ensuring a strong and sustainable local tourism association continues to drive cooperation and positive outcomes from the visitor economy of Port Fairy.

 

  • Improve seasonal and geographic dispersal.

 

  • Develop and maintain infrastructure, product & experiences to match visitor demand, and complement the brand positioning of Port Fairy.

 

  • Drawing on iconic landscapes, sites and buildings to embed the rich history and stories into our narrative, new products and experience development.

 

  • Build visitor servicing tools to support a whole of community, connected approach to, growing length of stay, dispersal and visitor satisfaction.

 

  • Foster a sustainable and environmentally conscious approach to growing the visitor economy.

Destination Action Plan

Consumer Website

Port Fairy Destination Website

new users

in 2019

total pageviews

in 2019

Port Fairy Brand Video

Preferred Partner Program

Bronze Partnership

Maximise your exposure on a state, regional and local level with profiles on three (3) key official tourism websites –visitvictoria.comvisitgreatoceanroad.org.auand your local destination site.

Silver Partnership

Enhance your profile on your local destination website under ‘Where to Stay’, ‘What to Do’ or ‘Eat & Drink’ with a featured listing that puts your business at the top of the page in a premium position. (Limited to 6 advertisers per business type)

Gold Partnership

Promote your business on the region’s official tourism website - visitgreatoceanroad.org.au with a profile listing and opportunity to display a brochure in your local Visitor Information Centre.

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