12 Apostles Coast & Hinterland

About 12 Apostles Coast & Hinterland 

The geography of the 12 Apostles Coast and Hinterland is roughly from Moonlight Head through to Peterborough (including Port Campbell and Princetown, and hinterland including Simpson, Cooriemungle, Timboon and Cobden.  Mainly in Corangamite Shire, some of these areas fall outside the Corangamite local government area and are in Moyne Shire Council. 

The region’s most iconic natural attraction, the 12 Apostles, is located here, along with other coastal features such as Loch Ard Gorge, the Grotto and London Bridge.  The area is known for its dairy industry, with many farms capitalising on the visitor economy and developing farm gate artisan food product.  Port Campbell services those staying overnight in the area with many accommodation options and visitor amenity. 

 The 12 Apostles Coast & Hinterland Brand

12 Apostles Coast & Hinterland is a story of wonder and transformation. Where the awe-inspiring work of Mother Nature reminds us all how lucky we are to be alive. 

We’re Mother Nature’s constant work in progress. There’s never a dull day, because the landscape is always changing. We’re a place where the power of nature can be felt all around; from the roar of the ocean crashing against the cliffs, to the enormous strawberries produced by our fertile soil. 

 

Destination Partnership 

A destination partnership is in place for Great Ocean Road Regional Tourism to provide facilitation of the Twelve Apostles Tourism and Business Group making 20% of the destination’s operator investment in official GORRT marketing products available for this group to spend on local visitor economy objectives. 

 

Strategic Priorities

 

  • Develop new and enhance existing products and experiences, targeted at the needs of both current and potential visitors that will lead to an increased length of stay.

 

  • Develop & Implement the Marketing Plan.

 

  • Develop a seamless visitor service excellence culture and capacity.

 

  • Promote the value of the visitor economy to the community.

 

  • Local Tourism and Business Associations.

 

  • Risk Management (Council & GORRT responsible).

 

Reference 12 Apostles Coast and Hinterland Destination Action Plan 2016 – 2018

Destination Action Plan

Destination Website

12 Apostles Coast & Hinterland Destination Website

new users

18/19 FY

total pageviews

18/19 FY

Preferred Partner Program

Bronze Partnership

Maximise your exposure on a state, regional and local level with profiles on three (3) key official tourism websites –visitvictoria.comvisitgreatoceanroad.org.auand your local destination site.

Silver Partnership

Enhance your profile on your local destination website under ‘Where to Stay’, ‘What to Do’ or ‘Eat & Drink’ with a featured listing that puts your business at the top of the page in a premium position. (Limited to 6 advertisers per business type)

Gold Partnership

Promote your business on the region’s official tourism website - visitgreatoceanroad.org.au with a profile listing and opportunity to display a brochure in your local Visitor Information Centre.

General Manager, Liz Price

We need to encourage visitors to see the breadth and depth of what we have to offer, to encourage them to stay longer, travel further, spend more money and to come back again and again.

Still have questions?