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A FRESH TAKE ON DESTINATION ACTION PLANS

By November 27, 2019Uncategorised

Great Ocean Road Tourism Inc (GORT) is working with communities across the region to update and create  Destination Action Plans (DAPs).

  • Plans have been updated for Anglesea, Aireys Inlet and Port Fairy
  • Plans for the 12 Apostles Coast and Hinterland are being updated now
  • New plans will be completed for Torquay, Lorne, Warrnambool, Otways and Portland early 2020
  • For the first time, plans will be developed for Colac and Nelson.

See the latest DAPS for each destination here.  

About Destination Action Plans 

A DAP identifies challenges and opportunities facing a destination’s visitor economy. Each plan establishes achievable and affordable priorities that, if delivered, can foster industry collaboration and maximise the value of the visitor economy. In turn, these outcomes benefit the destination and the broader Great Ocean Road region.

Our involvement

Great Ocean Road Regional Tourism has a specific process that engages local stakeholders in creating a DAP. We help communities identify priorities at a local level, as well as larger strategic priorities that require advocacy over three to five years (and will be progressively reviewed and renewed).

All DAPs form an important part of the Strategic Master Plan for the Great Ocean Road Regional Visitor Economy 2015-2025 which requires that each plan is updated in 2020.

Contact

For further information on Destination Actions Plans, including the process, please contact Project Officer Jo Birley on 0448 448 666 or jo@gort.com.au