GORRT HEAD OFFICE
Level 2 ‘Old Police Station’
PO Box 1467
(03) 5561 7894
ABN: 77 166 120 565
STRATEGIC MASTER PLAN FOR THE GREAT OCEAN ROAD
REGION VISITOR ECONOMY 2015-2025 LAUNCHED
The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. Read the summary and full version of the document which will be used to guide the region over the next 10 years.
Destination Action Plans
Great Ocean Road Regional Tourism has commenced development of destination plans with an initial focus on 9 key destinations.
A leadership group within each destinations was formed and the group participated in a series of workshops to identify and build agreement on affordable and achievable priorities they would make an difference to the destination if actioned within the next 3 years.
The Destination Action Plans will facilitate a customized yet collaborative approach to marketing, management and development. They identify projects and priorities that could be pursued at a regional level as well as activities that driven by the destination will build the destinations competitiveness.
These Destination Action Plans will inform the Great Ocean Road Strategic Tourism Master Plan.
GORRT has developed a new digital platform to provide a more agile and dynamic digital marketing asset for the Great Ocean Road region. The platform has provided for 9 websites to date.
Great Ocean Road Regional Tourism in partnership with Ispy Brand Strategy and industry from across the region have developed a new brand framework to showcase our destinations and experiences. The framework provides each destination with a unique positioning. To bring to life creatively the destination brand positioning we worked with Cyclone a creative studio to build a manifesto and subsequently a brand film for each of these destinations. Operators are encouraged to work with their Local Tourism and Trader organisation and GORRT to incorporate their destination’s brand and help us collaborate in the amplification of our messaging. To assist we have developed a brand licence and a toolkit to make using the brand tools easy which is available for operators to purchase from only $100 per annum.
Here is some of the brand films.
We can help you develop
Become a Business Partner
Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.
Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.
Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.