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I AM WHERE STORIES UNFOLD GROWS

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Apollo Bay and the Otways are now being featured as part of the ‘I Am Where Stories Unfold’ winter marketing campaign being rolled out by Great Ocean Road Regional Tourism (GORRT).

Colac Otway Shire Council partnered with GORRT to create photos and footage for:

  • A dedicated story advertisement on Instagram
  • A Yahoo advertisement linking to a blog featuring local Johanna Noseda
  • Posts on Visit Great Ocean Road Instagram and Facebook
  • A blog and photos on the I Am Where Stories Unfold section on www.visitapollobay.com

How GORRT business partners can leverage from these assets

  • submit a deal for the I Am Where Stories Unfold section on www.visitgreatoceanroad.org.au
  • share any of the campaign’s photos and footage on your business’s social media accounts and tag them with @visitgreatoceanroad #iamwherestoriesunfold

Warrnambool City Council also invested in a local promotion as part of the master campaign, to highlight things to see and do in the Warrnambool area mid year.

MEDIA COVERAGE – JULY 2019

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Sunday Herald Sun – July 21

The following article appeared in the Traveller section as part of our Great Ocean Road Centenary PR campaign.

Other recent coverage:

The Captain magazine

Avalon airport magazine

Weekly Times

AFAR

Amazingco 

ALPACA MAPS: A NEW TOOL FOR TOURISM

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Alpaca online maps are a new way for visitors to quickly find a business or natural attraction on the Great Ocean Road.

They can use the tailored maps to plan a trip – whilst in transit, or after they’ve arrived.

Easy to navigate on a smartphone, the interactive maps clearly show locations of accommodation, restaurants, activities and shopping – as well as natural attractions.

A region-wide map sits on the Visit Great Ocean Road (VGOR) website and there are specific maps on each destination website.

By clicking on a business icon, visitors can instantly access information to help plan their trip.

They’ll also have the option to click through to VGOR online itineraries, guides and other local content.

Find out how to get your business listed on Alpaca here!

Click here to see all digital products we offer to help promote regional businesses.

AMY’S GRAND FONDO – 2019 TRAFFIC PLAN

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The annual Wiggle Amy’s Gran Fondo will be held on Sunday 15 September in memory of Amy Gillett, who tragically lost her life in a training ride in Germany in 2005.

More than 5,000 bike riders and their families and friends will visit the region of the Great Ocean Road and Otway Ranges as part of the ninth annual event.

The event is a major fundraiser for the Foundation, with proceeds being put towards cycling safety research, advocacy and educational campaigns and programs.

Image preview

Changes to this year’s event

Mountjoy Parade will now be open all of Saturday with the inclusion of the foreshore car park. Surrounding streets of Mountjoy Parade will also be open with the exception of Bay St, which will be closed on 14 Saturday for ‘The Wall’ event taking place.

Road closures

Saturday 14th September 2019

Road

Location / Closure

Approx. Times

Allenvale Rd, Lorne West of Allenvale Rd Cottages 9am – 3:00pm
Benwerrin – Mount Sabine Rd, Lorne Between Erskine Falls Rd and Cowley Track 9am – 3:00pm
Bay St, Lorne Between Mountjoy Pde & Charles St 2:30pm – 8:00pm

 

Sunday 15th September 2019

Road

Location / Closure

Approx. Times

Mountjoy Parade, Lorne Between Otway St & Grove Road 5:30am – 10am
Mountjoy Parade, Lorne Between Grove Rd & Albert St 5:30am – 4:30pm
Mountjoy Parade, Lorne Between Deans Marsh Road and Otway St 8am – 8:45am*
*As riders depart Lorne, Local Traffic will be intermittently permitted between the round-about at Lorne Supermarket and Otway St (Opposite Information centre) to access township.
Deans Marsh-Lorne Road Between Birregurra – Deans Marsh Rd & Neade St Lorne 7am – 10:30am
Birregurra – Deans Marsh Road Between Bushes Rd & Deans Marsh – Lorne Rd 7:30am – 11am
Birregurra – Forrest Road Between Colac Forrest Road & Division Road 8:30am – 12pm
Forrest– Apollo Bay Road Between Beech Forest Road (Turtons Track) & Colac Forrest Road 9am – 1:30pm
Skenes Creek Road Between Great Ocean Road & Beech Forest Road (Turtons Track) 9am – 2pm
Great Ocean Road (both directions) Between Skenes Creek Road, Skenes Creek & Bay St, Lorne 9am – 3:30pm

Medio Fondo Start (Sunday 15th September 2019)

Great Ocean Road Between Hardy St, Apollo Bay & Skenes Creek Road, Skenes Creek 11am – 12pm

Local access

Skenes Creek and Forrest

Some residents of Skenes Creek and Forrest will be able to cross the course under the direction of Victoria Police or event operations staff for the duration of the closure at the following locations:

●       Properties accessed along or off Old Coach Road, Skenes Creek can access by approaching the Great Ocean Road from Apollo Bay prior to 9.00am and after 11.30am; and

●       Residents can cross over (but not turn into) Birregurra Forrest Road using Colac Forrest Road and Henry Street.

Beech Forrest

The section of Skenes Creek Road between the Great Ocean Road and Beech Forrest Road will be accessible to local traffic only prior to 8.30am.

Apollo Bay

Detour prior to 11am use Great Ocean Road and cross course at the course at Hardy St.

After 11am detour around Apollo Bay via use Pascoe St, Murray St, McLachlan St, Cawood St, Casino Ave detour via Hardy St around the Great Ocean Road closure from 11am – 12pm

Pennyroyal Valley Road Deans Marsh

Residents on Pennyroyal Valley Road can gain access via the Deans Marsh General Store when safe to do so and under the direction of traffic management.

Diversion route and key access points

SUNDAY 16 SEPTEMBER – How to get to the following locations
GOING TO HOW
Lorne Use the Great Ocean Road to/from Anglesea
Apollo Bay / Skenes Creek Use the Great Ocean Road to/from Lavers Hill
Forrest Use the Colac – Forrest Road to/from Colac
Deans Marsh Use the Princes Highway via Winchelsea South

Key contacts

Event management – 1300 484 147

Traffic hotline – 0456 479 606

Traffic concerns – granfondo@amygillett.org.au

Please don’t feed the wildlife

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Bird-feeding and promoting feeding birds is a big problem in some townships in our region.

Native birds shouldn’t be fed by humans as it can cause them to become dependent on us, become aggressive, get sick and even die.

Bird feeding is such an issue in Kennett River that it’s causing a risk to the safety of the birds, tourists and residents.

We recommend that operators do not promote bird feeding and should advise visitors against this at any location to assist with the protection of the wildlife, visitor experience and our communities.

Further information: 2019_DELWP_feedingwildlife

Queen visits Chelsea exhibit promoting local wildlife

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Her Majesty, Queen Elizabeth II has visited an exhibit at the prestigious Chelsea Flower Show in the UK promoting Australian wildlife that can be found along Victoria’s Great Southern Touring Route (GSTR).

The GSTR team, with support from Visit Victoria and Flight Centre, partnered with Geelong bronze sculptor Will Wilson to create the garden exhibit at the world-renowned event.

Will has attended the show for the past 11 years, where he’s won multiple awards. At this year’s show he was awarded 5 stars by the RHS judges for his sculptures of native animals, birds and sea creatures that can be found in Southern Victoria’s coastal areas, mountains, forests and waterways.

Other high-profile guests attending the five-day event included other members of the British royal family, the Prince of Monaco, Gwyneth Paltrow, Jerry Hall, Helen Mirren and Ringo Star.

The Chelsea Flower show is hosted by the Royal Horticultural Society.

Grampians Regional Tourism is part of GSTR.

Tourism entrants get inside information

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Business operators who attended the Victorian Tourism Awards information sessions recently were given some valuable tips for preparing their award submission this year:

  • Read all questions before you start writing – you may need to chase up some information and you don’t want to leave that until the last minute.
  • Ensure ALL parts of the question are answered (common oversight).
  • Be clear, concise and professional in your writing, but reflect the personality and culture of your business.
  • Don’t assume judges will have prior knowledge about your business or region.
  • Ensure every claim you make is evidence-based.
  • Don’t hide failure – focus on how it was addressed.
  • Brainstorm with another operator before you start writing and review each other’s submission for fresh eyes and input.
  • Each applicant gets a site visit from a judge, so ensure the person who wrote the submission is in attendance.

Nominations close Saturday, June 30.

More information: https://www.victoriantourismawards.com.au/

Media round-up: German bloggers & fishing fanatics

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A blogger and cameraman from German digital travel business Urlaubsguru visited the Great Ocean Road in March this year to gather content for an online and social campaign being run by Visit Victoria in Germany.

Urlaubsguru is known for its strong in-house produced destination content and online booking facility. Here’s what they came up with https://www.youtube.com/channel/UCKDLTlnI9j6lyP6CyTp293g

Other recent media activity:

The Captain Magazine

We’ve purchased four, one page ads in this quarterly publication, which has been profiling the fishing industry on the Great Ocean Road.

Here are a few highlights from the publication:

  • Video about the Apollo Bay Seafood Festival had 22,000 views, over 434 ‘likes’, 95 comments and 60 shares.
  • Issue 14 had a 10-page feature on Port Campbell professional cray fisherman, Wayne Hanegraaf. A companion video had, at the date of this article, received  27,000 views, 1,000 ‘likes’, 242 comments and 161 shares! Watch it here: Wayne Hanegraaf

Qantaslink SPIRIT (May)

Sunday Herald Sun – Gourmet Space

ABC News

https://mobile.abc.net.au/news/2019-05-26/great-ocean-roads-increasing-off-season-popularity/11139962#PhotoSwipe1558821362616 

OzRoamer

https://www.ozroamer.com.au/great-ocean-road-visiting-torquay/