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Please don’t feed the wildlife

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Bird-feeding and promoting feeding birds is a big problem in some townships in our region.

Native birds shouldn’t be fed by humans as it can cause them to become dependent on us, become aggressive, get sick and even die.

Bird feeding is such an issue in Kennett River that it’s causing a risk to the safety of the birds, tourists and residents.

We recommend that operators do not promote bird feeding and should advise visitors against this at any location to assist with the protection of the wildlife, visitor experience and our communities.

Further information: 2019_DELWP_feedingwildlife

Queen visits Chelsea exhibit promoting local wildlife

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Her Majesty, Queen Elizabeth II has visited an exhibit at the prestigious Chelsea Flower Show in the UK promoting Australian wildlife that can be found along Victoria’s Great Southern Touring Route (GSTR).

The GSTR team, with support from Visit Victoria and Flight Centre, partnered with Geelong bronze sculptor Will Wilson to create the garden exhibit at the world-renowned event.

Will has attended the show for the past 11 years, where he’s won multiple awards. At this year’s show he was awarded 5 stars by the RHS judges for his sculptures of native animals, birds and sea creatures that can be found in Southern Victoria’s coastal areas, mountains, forests and waterways.

Other high-profile guests attending the five-day event included other members of the British royal family, the Prince of Monaco, Gwyneth Paltrow, Jerry Hall, Helen Mirren and Ringo Star.

The Chelsea Flower show is hosted by the Royal Horticultural Society.

Grampians Regional Tourism is part of GSTR.

Tourism entrants get inside information

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Business operators who attended the Victorian Tourism Awards information sessions recently were given some valuable tips for preparing their award submission this year:

  • Read all questions before you start writing – you may need to chase up some information and you don’t want to leave that until the last minute.
  • Ensure ALL parts of the question are answered (common oversight).
  • Be clear, concise and professional in your writing, but reflect the personality and culture of your business.
  • Don’t assume judges will have prior knowledge about your business or region.
  • Ensure every claim you make is evidence-based.
  • Don’t hide failure – focus on how it was addressed.
  • Brainstorm with another operator before you start writing and review each other’s submission for fresh eyes and input.
  • Each applicant gets a site visit from a judge, so ensure the person who wrote the submission is in attendance.

Nominations close Saturday, June 30.

More information: https://www.victoriantourismawards.com.au/

Media round-up: German bloggers & fishing fanatics

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A blogger and cameraman from German digital travel business Urlaubsguru visited the Great Ocean Road in March this year to gather content for an online and social campaign being run by Visit Victoria in Germany.

Urlaubsguru is known for its strong in-house produced destination content and online booking facility. Here’s what they came up with https://www.youtube.com/channel/UCKDLTlnI9j6lyP6CyTp293g

Other recent media activity:

The Captain Magazine

We’ve purchased four, one page ads in this quarterly publication, which has been profiling the fishing industry on the Great Ocean Road.

Here are a few highlights from the publication:

  • Video about the Apollo Bay Seafood Festival had 22,000 views, over 434 ‘likes’, 95 comments and 60 shares.
  • Issue 14 had a 10-page feature on Port Campbell professional cray fisherman, Wayne Hanegraaf. A companion video had, at the date of this article, received  27,000 views, 1,000 ‘likes’, 242 comments and 161 shares! Watch it here: Wayne Hanegraaf

Qantaslink SPIRIT (May)

Sunday Herald Sun – Gourmet Space

ABC News

https://mobile.abc.net.au/news/2019-05-26/great-ocean-roads-increasing-off-season-popularity/11139962#PhotoSwipe1558821362616 

OzRoamer

https://www.ozroamer.com.au/great-ocean-road-visiting-torquay/

Life Saving Victoria events to attract thousands

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Life Saving Victoria has chosen Warrnambool and Lorne as the locations for major events in 2020 and 2021, which will attract thousands to the Great Ocean Road region over multiple days.

Warrnambool Surf Life Saving Club (SLSC) will host the Victorian Junior State Championships over the March Labour Day long weekend (7-9 March 2020 and 6-8 March 2021) for the next two years, with the support of the Warrnambool City Council. For the first time, the event will be trialled over a three-day format.

Lorne SLSC will host the Victorian Youth/Senior State Championships (under 14 to open athletes) for the next two years, with the 2020 event taking place on 21-22nd March.

It’s anticipated that accommodation will be filling fast for these events, so visitors planning to be in the region during those times should book as early as possible.

https://blog.lsv.com.au/

MEDIA RELEASE

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May 24, 2019

World-class Eden Project could transform visitation to the Great Ocean Road 

GREAT Ocean Road Regional Tourism (GORRT) has welcomed a proposal by Alcoa to establish a world class eco-tourism attraction, designed by the Eden Project, at its former mine site at Anglesea. 

The leading UK environmental organisation had drafted plans to transform a portion of the old mine into a fascinating outdoor experience that educates and informs visitors about the local natural landscape. 

GORRT Chair, Wayne Kayler-Thomson said the concept would interpret the magnificent environmental attributes along the Great Ocean Road, including the Great Otway National Park. 

“This proposed, one-of-a-kind attraction – which would be part of Alcoa’s responsible transitioning out of its freehold land – would be the first Eden Project in Australia,” said Mr Kayler-Thomson.  

“The concept strongly aligns with our region’s greatest strength – nature. If this project gets support, it would literally be a game-changer for the visitor economy in the Great Ocean Road region and beyond.” 

Mr Kayler-Thomson explained that the Strategic Master Plan for the Visitor Economy of the Great Ocean Road 2015-2025, prepared by GORRT, identified that more than $1 billion in public and private investment was needed to develop a strong and sustainable tourism industry.  

“The establishment of such an incredible attraction would be a huge step,” he said. “It would encourage visitors to stay longer, spend more and travel across the entire region throughout the whole year. People from far and wide would come to see the Eden Project in Angelsea.” 

Mr Kayler-Thomson encouraged tourism operators and other interested stakeholders to attend information sessions on Monday, May 27 (2pm-4.30pm) and Saturday, June 1 (11.30am-2pm) at the Anglesea Memorial Hall.  

For more information go to: www.edenprojectanglesea.com.au or email angleseaps@alcoa.com.au 

Media inquiries: Liz Price, General Manager GORRT, 0448 385 176 or liz@gort.com.au  

March famils: from Indonesian celebrities to Italian Instagrammers

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The GORRT team has been busy showcasing our region to domestic and international media, industry and other intrigued influencers. 

Above: Autumn edition of Space magazine

Domestic famils

Above: Autumn edition of Space magazine

International famils

Chinese media  

VV China partnered with Qantas to organize a high-end Chinese media famil. QANTAS provided business-class air tickets and VV supported on ground costs for four travel, lifestyle and fashion media representatives, plus Key Opinion Leaders (KOLs)After attending the Melbourne Food and Wine Festival and a tour of the city, GORRT arranged visits toLorneKennett River; Cape Otway; Loch Ard Gorge; and London Bridge. They ate at La Bimba in Apollo Bay and took a helicopter ride over the 12 Apostles. 

Celebrity on Vacation – Indonesia

Celebrity on Vacation is a program hosted by Indonesian celebrities showcasing trips to interesting places. We accompanied them to GOR ChocolaterieLorne Live Wire Park and organized a helicopter ride over the 12 Apostles. They dined at Waves restaurant and stayed at Southern Ocean Villas, both in Port Campbell.  

 Other famils: 

  • Japanese trade famil (2 days/1 night) – Apollo Bay, 12 Apostles, Timboon and Warrnambool.
  • Media famil for Going Places Malaysia, Kumparan.com, Media Indonesia, Yahoo Singapore, New Straits Times and Malindo Magazine – Apollo Bay, Otways, Port Campbell, Tower Hill, Port Fairy and Birregurra.
  • Media famil for Grazia Italia, www.lofficielitalia.com (monthly online magazine circ. 125,000), and Panorama (weekly lifestyle, news, politic, economy and travel magazine) and three Instagrammers – Lorne, Port Campbell, Warrnambool and Birregurra.
  • Media famil for FOCUS Online (Germany’s biggest news and service platform advertising 173.53m visits per month) – Lorne, Forrest, Port Campbell, Warrnambool, Tower Hill and Port Fairy.

For more information on how we run our famils, please contact Liz Price liz@gort.com.au 

GORRT team grows

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The team at Great Ocean Road Regional Tourism has grown to further strengthen the delivery of its products and services in support of the region’s thriving tourism sector.  

 

Natalie McRae – Business Development Officer 

Natalie comes to us with 13 years’ experience in print advertising account management at the Warrnambool Standard including several years as Marketing Manager for the Domain section. Natalie has an exceptional understanding of living and doing business in the region, and has worked with many different sectors, including tourism, on tailored advertising campaigns. New business development is Natalie’s passion and she has plenty of ideas and experience when it comes to creating forward-thinking multi-platform marketing solutions. As part of her new role at GORRT, Natalie looks forward to providing the very best support to the regional tourism industry, promoting the Great Ocean Road on an international scale, and enhancing the entire visitor experience. 

Email: natalie@gort.com.au 

 

Beth Gibson – Marketing Development Officer 

Beth has 27 years’ experience in journalism, marketing and PR. Beth has a strong knowledge of regional tourism and has worked with Halls Gap Tourism, Grampians Tourism and local governments on visitor attraction campaigns. She has produced marketing collateral for Tourism Victoria and has promoted events like the Grampians Grape Escape and Halls Gap Film Festival. Beth has worked closely with tourism operators on independent marketing campaigns and has provided grass-roots support during and after natural disasters. Based in Warrnambool, Beth is passionate about the existing and emerging visitor experiences offered on the Great Ocean Road and beyond. In her new role, she will work with operators to regularly unearth stories to disseminate across our various marketing channels. 

Email: beth@gort.com.au

Julia Delgado – Digital Content Champion 

Originally from Adelaide, Julia moved to Victoria after travelling the Great Ocean Road, loving it, and relocating to Torquay. Working as a Brand & Content Strategist in a creative agency in Geelong for the past 12 months, she has experience working with a wide variety of businesses in all things content. With a strong digital marketing background that spans across not for profit organisations as well as Nestle Australia in Adelaide and Sydney, Julia will take care of the Visit Great Ocean Road site as well as the destination sites. 

Email: julia@gort.com.au