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Creating Customer Service Excellence- for Chinese Travellers

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China has become Australia’s most important tourism market.

Research shows record numbers of Chinese visitors in 2018, with the highest number of day trips within Victoria including the Great Ocean Road and southwest region.

There has never been a better time as a member of the tourism industry to discover how to provide remarkable customer service for the Chinese inbound tourism market!

In partnership with Asialink and the China Host Program, South West TAFE are offering this exclusive opportunity to those within the tourism industry to learn about the influx of Chinese tourists

WHEN – Thursday 21 March 12pm – 3pm


Room 328
Level 3, B Building
197-205 Timor Street Warrnambool

The event will be followed by a light afternoon tea and networking.

More details here

Chinese New Year

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Key messages for visitors

    • This is peak visitor season, allow extra time to visit the region
    • Obey Traffic management signs and take extra care on the roads
    • Overnight stays allow you to see more
    • Book your accommodation in advance to avoid disappointment as some destinations may be heavily booked
    • Visitor Information Centres can assist you in planning your journey
    • There are a number of routes to access the Great Ocean Road and the 12 Apostles
    • Include lots of stops to break up your journey

Translation below if you want to include in your own notes to visitors:

  • 春节是大洋路的旅游高峰期,请您安排更多的时间来出行
  • 请遵守当地交通管理标志,格外小心驾驶
  • 住宿一晚可以让您更好的感受大洋路区域
  • 某些热门目的地住宿会被订光,请提前安排预定您的住宿
  • 当地的游客中心有更多目的地旅游、餐饮和住宿信息,可以帮您更好的规划行程
  • 有很多的路线可以到达大洋路区域和12门徒景区
  • 规划您的行程,多停留一些地方

Download the Chinese New Year Poster here

Download the Great Ocean Road Tourism WEChat QR Code here

Download Industry Briefing Notes here

AICD – Great South Coast Leaders’ Lunches Warrnambool

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Tuesday 19th March 12pm – 2pm Lady Bay Resort, Warrnambool

We are pleased to invite you to attend our Leaders’ Lunch with Elizabeth Proust AO FAICD, Chairman Nestlé Australia and Bank of Melbourne and non executive director of Lendlease Limited.

The Leaders’ Lunch series offers a distinctive experience for the local business community to discuss important trends that may affect the current and future success of their organisations.

Information here

Wednesday 5th June 12pm – 2pm Lady Bay Resort, Warrnambool

Join us in Warrnambool for the Leaders’ Lunch to hear from business adviser, director and entrepreneur Kee Wong FAICD, on how to bring the agility and innovation-mindedness to more established organisations. This event is a valuable opportunity to hear insightful commentary and discussion on how to guide your organisation through the challenges of rapid technological advancements and changeable market environments.

Information here

Position Vacant – Sales Executive (part time)

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Sales Executive | Great Ocean Road Regional Tourism

  • Work for the official Regional Tourism Board for the Great Ocean Road region
  • Part time, autonomous role with flexible hours (20 hours per week)
  • New business focus
  • Sell exciting products and services to tourism operators on the Great Ocean Road

If you are a self starter, a sales hunter and love face to face sales then this role could be what you are looking for. Your main responsibility is to grow sales and seek new business opportunities for Great Ocean Road Regional Tourism (GORRT) by selling a range of business products and services to tourism operators across the Warrnambool, Moyne and Glenelg Shires.

Read More


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The Great Ocean Road Coast Committee (GORCC) will be out on the foreshore for a summer of input into Victoria’s much-loved coastline. The team will be consulting on Issues and Opportunities for its Coastal Marine Management Plan, which helps shape management of the coast from Point Impossible through to Cumberland River.

Read more here

November News

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Victorian Tourism Industry Awards

The 2018 RACV Victorian Tourism Awards were held at Crown Casino on Thursday November 22nd and brought some big wins for the Great Ocean Road. 

The calibre of the competition was high, however some of our operators won gold and will continue on to enter the Australia Awards next March in Launceston, in fact half of those who entered from our region won in their categories.

Congratulations to Worn Gundj at Tower Hill for winning the Qantas Award for Aboriginal & Torres Strait Island Tourism for the 3rd time, elevating them to the Victorian Tourism Hall of Fame!  Our accommodation entrants were equally successful with Alkina Lodge winning gold for best luxury accommodation and Heytesbury House in Cobden also winning a gold for best hosted accommodation. We wish you all luck for the national awards!

Well done to the 2018 TABCORP Warrnambool May Racing Carnival who won silver in the highly contested Events and Festivals category.   We also acknowledge and congratulate Timandra By The Sea and the Kids Adventure Outdoors Festival who also entered the awards, which is an achievement in itself. 

If you would like to know more about the Victorian Tourism Awards, the entry process or how GORRT can support entrants, please get in touch with Lee Malady lee@gort.com.au








November Business Development Update

It’s hard to believe we are weeks away from Christmas again! It’s been a big year with the introduction of our new Preferred Partner Program and we now have over 50 operators across the region who are now preferred partners since it’s introduction in July.

The key benefit of the Preferred Partner Program is that it gives tourism operators the opportunity to engage with us further and gives great exposure of your business through all of our our digital platforms. One of the many benefits that all Preferred Partners receive is the opportunity to promote a deal or offer that is published on the deals module  located on the home pages on both the Visit Great Ocean Road and Destination sites.

Preferred Partner Packages start from as low as $49 per month. If you would like to find out more about the Preferred Partner Program you can download the prospectus here or give me a call.

Get your website listings live prior to the holiday season!

webimageWith the huge influx of visitors coming to the region over the holiday season the traffic to our regional and destination websites increases significantly with almost double the amount of traffic! (the Visit Great Great Road website had over 100,000 unique visitors to the site between Dec and January in 2017-18)

Visitors use our websites as a resource to find out everything from where stay, where to eat, what to do, check out tours and much more. We also have suggested itineraries, blog articles and other great information on our sites for visitors to the region so make sure your business is on there as well!

To purchase a website listing with your credit card – go to our online store here or purchase one of the Preferred Partner Packages starting from just $49 per month!


Brown Magpie Wines Christmas Industry Offer!

Our 2018 conference partner – Brown Magpie Wines have a special offer for all of our tourism operators across the region on their fabulous range of wines.

OFFER – 25% off all wines bought online from www.brownmagpiewines.com .

Offer valid until 11 December 2018  Minimum order 6 bottles always applies. Free delivery* fee applies remote areas




Andrew Humphris – Business Development Manager
Ph.  0422 158 855
Email andrew@gort.com.au


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GORRT Welcomed the announcement by the Andrew’s Government of their response to the report from the Great Ocean Road Taskforce, co-chaired by former State Transport Ministers The Hon. Peter Batchelor and the Hon Terry Mulder.  

The Minister for Environment Lily D’Ambrosio, the Minister for Tourism John Eren, the Chair of Eastern Maar Aboriginal Corporation Jason Mifsud and the Wadawurrung Geelong Office Manager Corrina Eccles joined together in Lorne to launch the Great Ocean Road Action Plan.

The Plan includes a range of far-reaching reforms to preserve and enrich the iconic region along Victoria’s south-west coast. To view the plan visit here 

To support the release of the GOR Action Plan a series of  Community Information Forums will be held across the region. These forums will provide local communities with an opportunity to hear about the action plan and ask questions.  

Peterborough –  Peterborough Community Hall, Wed 17th October 2018 – 10.00am to 11.00am

Port Campbell – Port Campbell Lifesaving Club, Wednesday 17th October 2018 – 5.30pm – 6.30pm

Warrnambool – Pavilion Cafe and Bar, Thursday 18th October 2018 – 5.30pm – 6.30pm

Wye River – Wye River CFA Meeting Room, Saturday 20th October 2018 10.00am – 11.00am

Lorne – Lorne Community House, Saturday 20th October 2018 2.00pm – 3.00pm

Apollo Bay – Apollo Bay Golf Club Tuesday 23rd October 2018 6.00pm – 7.00pm

Melbourne – DELWP Foyer, 8 Nicholson St Wednesday 24th October 2018 5.30pm – 6.30pm

Torquay – Grant Pavilion, Saturday day 24th October 2018 5.30pm – 6.30pm

To keep informed as implementation of the plan progresses, sign up to receive their newsletter – details included in the attached newsletter



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As part of the Small Business Festival, GORRT has partnered with AVTES to bring these events for business owners and managers along the Great Ocean Road to help you;

  • Save on staff costs with simple staffing strategies
  • Train staff and access government funding opportunities
  • Set business goals and strategies to achieve your business goals
  • Gain valuable advice and insights from experts

Join AVTES at one of these events and learn something that could transform your business.

STAFFING FOR PROFIT                   
Date: Tuesday August 14th
Time: 9.30 – 10.30am
Location: The Cally Hotel
Cost: FREE
Register Here 

Date: Tuesday August 14th
Time: 11.00am – 3.30pm
Location: The Cally Hotel
Cost: $30 including light lunch
Register Here 

Download the Small Business Festival flyer here

For all Sales and Business Development Enquiries contact Andrew Humphris
0422 158 855


Visit Victoria/Booking.com partnership

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Visit Victoria is advancing its digital capabilities to improve the customer journey and enable seamless transition from the planning stage through to conversion. After extensive review, they have partnered with Booking.com, one of the world’s largest online booking companies, to enhance and facilitate the visitor booking experience across our consumer websites.

The new digital booking partnership will offer dedicated Booking.com buttons to all ATDW-listed accommodation providers on visitvictoria.com from late August. This will seamlessly link through to the Booking.com conversion page for that individual business.

Any ATDW accommodation business will have the option to opt-out at any time and link through to their booking page of choice by contacting Visit Victoria’s ATDW Support Team on 1300 306 366 oratdwsupport@visitvictoria.com.au.
For further information see the fact sheet here! 


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Your Happy Space is regional Victoria’s new intrastate destination marketing campaign. The campaign builds on the success of Wander Victoria and aims to position regional Victoria as the perfect place for a short-break to slow down, disconnect and experience JOMO (the joy of missing out) within a short trip from Melbourne.

The new marketing campaign will be implemented across television, cinema, digital and social media channels, with further promotion through public relations and partnership activity with travel organisations, media publishers and non-travel associations. There will also be a dedicated yourhappyspace site which will include information on destinations, experiences and make it easy for consumers to book with operators listed on the site. We will keep you posted  to what we are doing as Great Ocean Road to leverage from this campaign. See media release here!

How can you become involved?
Join the campaign by using #visitvictoria and #yourhappyspace
* Make sure your business is listed through the www.visitvictoria.com.au and www.visitgreatoceanroad.org.au through the ATDW. See here for further information. 
* List a seasonal deal on the Visit Great Ocean Road website – That will be sent to Visit Victoria for PR opportunities. See here for further information.