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LOVE OUR COAST: COMMUNITY CONSULTATION THIS SUMMER

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The Great Ocean Road Coast Committee (GORCC) will be out on the foreshore for a summer of input into Victoria’s much-loved coastline. The team will be consulting on Issues and Opportunities for its Coastal Marine Management Plan, which helps shape management of the coast from Point Impossible through to Cumberland River.

Read more here

November News

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Victorian Tourism Industry Awards

The 2018 RACV Victorian Tourism Awards were held at Crown Casino on Thursday November 22nd and brought some big wins for the Great Ocean Road. 

The calibre of the competition was high, however some of our operators won gold and will continue on to enter the Australia Awards next March in Launceston, in fact half of those who entered from our region won in their categories.

Congratulations to Worn Gundj at Tower Hill for winning the Qantas Award for Aboriginal & Torres Strait Island Tourism for the 3rd time, elevating them to the Victorian Tourism Hall of Fame!  Our accommodation entrants were equally successful with Alkina Lodge winning gold for best luxury accommodation and Heytesbury House in Cobden also winning a gold for best hosted accommodation. We wish you all luck for the national awards!

Well done to the 2018 TABCORP Warrnambool May Racing Carnival who won silver in the highly contested Events and Festivals category.   We also acknowledge and congratulate Timandra By The Sea and the Kids Adventure Outdoors Festival who also entered the awards, which is an achievement in itself. 

If you would like to know more about the Victorian Tourism Awards, the entry process or how GORRT can support entrants, please get in touch with Lee Malady lee@gort.com.au

 

 

 

 

 

 

 

November Business Development Update

It’s hard to believe we are weeks away from Christmas again! It’s been a big year with the introduction of our new Preferred Partner Program and we now have over 50 operators across the region who are now preferred partners since it’s introduction in July.

The key benefit of the Preferred Partner Program is that it gives tourism operators the opportunity to engage with us further and gives great exposure of your business through all of our our digital platforms. One of the many benefits that all Preferred Partners receive is the opportunity to promote a deal or offer that is published on the deals module  located on the home pages on both the Visit Great Ocean Road and Destination sites.

Preferred Partner Packages start from as low as $49 per month. If you would like to find out more about the Preferred Partner Program you can download the prospectus here or give me a call.

Get your website listings live prior to the holiday season!

webimageWith the huge influx of visitors coming to the region over the holiday season the traffic to our regional and destination websites increases significantly with almost double the amount of traffic! (the Visit Great Great Road website had over 100,000 unique visitors to the site between Dec and January in 2017-18)

Visitors use our websites as a resource to find out everything from where stay, where to eat, what to do, check out tours and much more. We also have suggested itineraries, blog articles and other great information on our sites for visitors to the region so make sure your business is on there as well!

To purchase a website listing with your credit card – go to our online store here or purchase one of the Preferred Partner Packages starting from just $49 per month!

BUY YOUR LISTING

Brown Magpie Wines Christmas Industry Offer!

Our 2018 conference partner – Brown Magpie Wines have a special offer for all of our tourism operators across the region on their fabulous range of wines.

OFFER – 25% off all wines bought online from www.brownmagpiewines.com .

Offer valid until 11 December 2018  Minimum order 6 bottles always applies. Free delivery* fee applies remote areas

BUY WINE HERE

 

 

Andrew Humphris – Business Development Manager
Ph.  0422 158 855
Email andrew@gort.com.au

GOR TASKFORCE

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GORRT Welcomed the announcement by the Andrew’s Government of their response to the report from the Great Ocean Road Taskforce, co-chaired by former State Transport Ministers The Hon. Peter Batchelor and the Hon Terry Mulder.  

The Minister for Environment Lily D’Ambrosio, the Minister for Tourism John Eren, the Chair of Eastern Maar Aboriginal Corporation Jason Mifsud and the Wadawurrung Geelong Office Manager Corrina Eccles joined together in Lorne to launch the Great Ocean Road Action Plan.

The Plan includes a range of far-reaching reforms to preserve and enrich the iconic region along Victoria’s south-west coast. To view the plan visit here 

To support the release of the GOR Action Plan a series of  Community Information Forums will be held across the region. These forums will provide local communities with an opportunity to hear about the action plan and ask questions.  

Peterborough –  Peterborough Community Hall, Wed 17th October 2018 – 10.00am to 11.00am

Port Campbell – Port Campbell Lifesaving Club, Wednesday 17th October 2018 – 5.30pm – 6.30pm

Warrnambool – Pavilion Cafe and Bar, Thursday 18th October 2018 – 5.30pm – 6.30pm

Wye River – Wye River CFA Meeting Room, Saturday 20th October 2018 10.00am – 11.00am

Lorne – Lorne Community House, Saturday 20th October 2018 2.00pm – 3.00pm

Apollo Bay – Apollo Bay Golf Club Tuesday 23rd October 2018 6.00pm – 7.00pm

Melbourne – DELWP Foyer, 8 Nicholson St Wednesday 24th October 2018 5.30pm – 6.30pm

Torquay – Grant Pavilion, Saturday day 24th October 2018 5.30pm – 6.30pm

To keep informed as implementation of the plan progresses, sign up to receive their newsletter – details included in the attached newsletter

 

Avtes

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SMALL BUSINESS FESTIVAL

As part of the Small Business Festival, GORRT has partnered with AVTES to bring these events for business owners and managers along the Great Ocean Road to help you;

  • Save on staff costs with simple staffing strategies
  • Train staff and access government funding opportunities
  • Set business goals and strategies to achieve your business goals
  • Gain valuable advice and insights from experts

Join AVTES at one of these events and learn something that could transform your business.

STAFFING FOR PROFIT                   
Date: Tuesday August 14th
Time: 9.30 – 10.30am
Location: The Cally Hotel
Cost: FREE
Register Here 

PLAN YOUR WAY TO SUCCESS WORKSHOP 
Date: Tuesday August 14th
Time: 11.00am – 3.30pm
Location: The Cally Hotel
Cost: $30 including light lunch
Register Here 

Download the Small Business Festival flyer here

For all Sales and Business Development Enquiries contact Andrew Humphris
andrew@gort.com.au
0422 158 855

 

Visit Victoria/Booking.com partnership

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VISIT VICTORIA/ BOOKING.COM PARTNERSHIP 
Visit Victoria is advancing its digital capabilities to improve the customer journey and enable seamless transition from the planning stage through to conversion. After extensive review, they have partnered with Booking.com, one of the world’s largest online booking companies, to enhance and facilitate the visitor booking experience across our consumer websites.

The new digital booking partnership will offer dedicated Booking.com buttons to all ATDW-listed accommodation providers on visitvictoria.com from late August. This will seamlessly link through to the Booking.com conversion page for that individual business.

Any ATDW accommodation business will have the option to opt-out at any time and link through to their booking page of choice by contacting Visit Victoria’s ATDW Support Team on 1300 306 366 oratdwsupport@visitvictoria.com.au.
For further information see the fact sheet here! 

NEW VISIT VICTORIA CAMPAIGN – “YOUR HAPPY SPACE”

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Your Happy Space is regional Victoria’s new intrastate destination marketing campaign. The campaign builds on the success of Wander Victoria and aims to position regional Victoria as the perfect place for a short-break to slow down, disconnect and experience JOMO (the joy of missing out) within a short trip from Melbourne.

The new marketing campaign will be implemented across television, cinema, digital and social media channels, with further promotion through public relations and partnership activity with travel organisations, media publishers and non-travel associations. There will also be a dedicated yourhappyspace site which will include information on destinations, experiences and make it easy for consumers to book with operators listed on the site. We will keep you posted  to what we are doing as Great Ocean Road to leverage from this campaign. See media release here!

How can you become involved?
Join the campaign by using #visitvictoria and #yourhappyspace
* Make sure your business is listed through the www.visitvictoria.com.au and www.visitgreatoceanroad.org.au through the ATDW. See here for further information. 
* List a seasonal deal on the Visit Great Ocean Road website – That will be sent to Visit Victoria for PR opportunities. See here for further information. 

Recovery Projects

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VOLCANIC LAKES AND PLAINS – COBDEN, CAMPERDOWN, TERANG AND SURROUNDS
CORANGAMITE Shire Council has welcomed over $70,000 in funding from the State Government to help further build secure futures for the districts communities.
Council has received two separate grants from the Stronger Regional Communities Plan.

Mayor Jo Beard said a $50,000 grant has been earmarked for a promotion aimed at boosting the local economies in Cobden, Camperdown, Terang and Timboon following the St Patrick’s Day devastation.  Council will contribute $8,000 cash and $8,000 of in-kind support.
“Campaigns will be developed for each town, including social media, digital displays, and advertising, to encourage visitors to come to those four towns to shop, stay longer and make the most of the other opportunities our great communities have to offer.

Great Ocean Road Regional Tourism is excited to work with Corangamite shire council  and help them to leverage from our current ‘I Am Where Stories Unfold’ campaign .

WYE RIVER
Following the development of a Destination Plan and Branding for Otway Coast Hamlets (Wongarra through to Separation Creek), we are pleased to announce they have begun the final phase of the recovery Funded tourism initiatives with the commencement of a tourism information signage project.

I am your ambassador

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There’s still time to participate in our volunteer famil program.  This initiative is a collaborative effort between GORRT and the Regional VIC Network.

If you would like to offer a free or discounted product or experience to assist Visitor Information Centre staff and volunteers to familiarise with your business please return the EOI form as soon as possible.

Each volunteer will be issued with an AMBASSADOR card which they can present at participating businesses.  For more information email jo@gort.com.au
Expression of Interest form here

GREAT OCEAN ROAD OFF PEAK CAMPAIGN “ I AM WHERE STORIES UNFOLD”

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The first part of the campaign is almost complete: We are excited to share with you some of our stats so far:
  • The campaign has already reached a total of 896,980 people 
  • The Instagram videos have reached 819,816 people
  • The Instagram advertisements reaching 76,768 people. With total web click throughs at 2,627
  • Consumer email open rate 28% with 257 web site clicks
  • Competition entrants over 350 (competition will continue until the end of August)
  • We have hosted three Influencers with high organic reach on their @visitgreatoceanroad Instagram takeovers.
Learnings:
  • The Instagram images are providing the most engagment.
  • Across all assets on both the Regional and the Apollo Bay/Otways activity we see that Female 45+ are our most engaged audience on still images . Where as we get higher traction with a younger demographic using Instagram Stories (Videos).

Taking these results into consideration we we will now make changes accordingly in the Spring part of the promotion.

* These results do not include organic reach or Facebook Boosts or influencer promotions. We will provide a full report post the Spring.

 

ITS NOT TOO LATE TO LEVERAGE FROM THIS CAMPAIGN – The campaigns main objective is to drive traffic to the Visit Great Ocean Road website and this is where you come in…

GET INVOLVED – Leverage your business’ exposure from this activity with a  SPRING Deal!

Make the most of the additional website traffic and promote your business deal or package on the main campaign landing page.

ONLY $330 for three months you receive:

3 month listing on Campaign Deals page – Visit Great Ocean Road website
3 month listing on Campaign Deals page – Local Destination website
Consideration for further public relations and social media activity including familiarisations, blogs and potential consumer EDM coverage throughout the campaign.

Don’t forget to follow us @visitgreatoceanroad  share our posts and use #Iamwherestoriesunfold to be featured on our social platforms as part of the campaign.

LES CLEF DORS AUSTRALIA TOURISM EXPO- MELBOURNE

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Our region was represented recently at a tourism expo for members of the Concierge group Les Clef Dors.  This group is an exclusive club of concierges from the country’s premium Hotels.  Our presence at the expo has strengthened the relationship formed with the Melbourne Clef Dors following our successful Otways famils last year where we hosted them..  Our relationship and support of these concierges allows them to sell our region to high value visitors to their Melbourne Hotels.

We will continue to seek opportunities to work with Les Clef Dors and enhance their knowledge of all our region has to offer.  A special thanks to Adrian Healey form Colac Otway Shire who went along to the expo to represent Great Ocean Road.