Is your business China ready?

The perfect session for Great Ocean Road businesses that are looking to get China ready and trained for the future.

The Warrnambool City Council has secured $150,000 of Victorian Government funding to lead an Australian- first business mentoring program to help local businesses capitalise on the booming Chinese tourism industry.
The program will include one-on-one mentoring, advanced marketing support, identifcation and analysis of world-class case studies and an introduction to popular Chinese social media platform WeChat. It will also include a series of workshops outlining an array of simple measures that all businesses can take to encourage patronage by Chinese visitors.
The program will be delivered by industry experts Asialink Business, the Australian Tourism and Export Council, Dragon Trail and South West TAFE.
At the event, a presentation and Q and A’s will be provided by China experts and leading training provider Asialink Business who will be providing information on the China Host Program that will be delivered throughout the region in 2018/19.

When: Friday 24th August
Time: 2:00pm – 4:00pm
Where: Pavilion Café and Bar, 50 Viaduct Rd, Warrnambool
(Refreshments provided)


Growing the visitor economy for the Great Ocean Road region…

Great Ocean Road Regional Tourism is your Regional Tourism Board stretching from Torquay to the South Australian border. Working with the local municipalities, local tourism associations, Tourism Victoria as well as our local tourism and tourism related operators. Our aim is to work collaboratively in order to make the Great Ocean Road Region the destination of choice and help our region prosper.  As a recently established organisation, initial strategic focus between 2014-17 will include:

  • Increase length of stay and yield
  • Increase geographical dispersal
  • Increase visitor satisfaction

Great Ocean Road Regional Tourism Ltd’s (GORRT)  Strategic Business Plan 2013-16 identifies four pillars to guide operations and facilitate achievement of the organisation’s vision.

1. Tourism Development
2. Tourism Marketing
3. Tourism Management
4. Advocacy

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 will guide the region over the next 10 years.

As one united region, we are better together!

Current Projects

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. We invite you to read the summary and full version of the document which will be used to guide the region over the next 10 years.

Strategies and plans

Great Ocean Road Regional Tourism are involved in creating strategies and plans available that can assist with business development and regional growth.

We can help you develop
your business

Become a Business Partner

Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.


Think differently

Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.


Keep Updated

Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.


Our Destinations

Great Ocean Road Regional Website

Call us on 03 5562 1316