As one, united region we are better together!
Great Ocean Road Regional Tourism is a regional tourism board covering the area from Torquay to the South Australian border.
Working with local municipalities, tourism associations and tourism related operators, as well as Tourism Victoria, our aim is to work collaboratively to make the Great Ocean Road Region the destination of choice and help our region prosper. Our strategic focus is to:
- Increase length of stay and yield
- Increase geographical dispersal
- Increase visitor satisfaction
Great Ocean Road Regional Tourism identifies four pillars to guide operations and facilitate achievement of the organisation’s vision:
1. Tourism Development
2. Tourism Marketing
3. Tourism Management
Click here to read the Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025
We can help develop your business
Become a Business Partner
Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.
Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.
Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.