Growing the Great Ocean Road region’s visitor economy 

As one, united region we are better together!

Great Ocean Road Regional Tourism is a regional tourism board covering the area from Torquay to the South Australian border.

Working with local municipalities, tourism associations and tourism related operators, as well as Tourism Victoria, our aim is to work collaboratively to make the Great Ocean Road Region the destination of choice and help our region prosper.  Our strategic focus is to:

  • Increase length of stay and yield
  • Increase geographical dispersal
  • Increase visitor satisfaction

Great Ocean Road Regional Tourism identifies four pillars to guide operations and facilitate achievement of the organisation’s vision:

1. Tourism Development
2. Tourism Marketing
3. Tourism Management
4. Advocacy

Click here to read the Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025

Current Projects

We’re now actioning the Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 .

Strategies and plans

Great Ocean Road Regional Tourism is involved in creating strategies and plans to assist business development and regional growth.

We can help develop your business

Become a Business Partner

Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.

VIEW OUR RANGE OF BUSINESS PRODUCTS AND SERVICES

Think differently

Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.

VIEW THE PLAN

Stay updated

Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.

REGISTER NOW

Our Destinations

Great Ocean Road Regional website

Call us on 03 5562 1316