International Marketing

Great Southern Touting Route has been internationally active for over 25 years.

To effectively target key international markets – Great Ocean Road Regional Tourism works in partnership with Greater Geelong & The Bellarine, Grampians, Ballarat & Daylesford under the brand Great Southern Touring Route

Great Southern Touring Route (GSTR) focuses on the key markets of:

  • South East Asia – Singapore Malaysia, & Indonesia
  • China
  • India
  • UK
  • Europe
  • Nth America


And delivers an annual program of approx. $450k

Discuss your suitability


To discuss your suitability for joining Great Southern Touring Route please contact:

Liz Price

0448 385 176

GSTR Year in Review – 2019