News

CONTACT US

GORRT HEAD OFFICE

Level 2 ‘Old Police Station’
Building I,
Gillies Street
Warrnambool

PO Box 1467
Warrnambool
Victoria 3820

(03) 5561 7894

info@gort.com.au

ABN: 77 166 120 565

Current Projects

STRATEGIC MASTER PLAN FOR THE GREAT OCEAN ROAD
REGION VISITOR ECONOMY 2015-2025 LAUNCHED

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. Read the summary and full version of the document which will be used to guide the region over the next 10 years.

Full version of the Strategic Master Plan
Summary version of the Strategic Master Plan

Destination Action Plans

Great Ocean Road Regional Tourism has commenced development of destination plans with an initial focus on 9 key destinations.
A leadership group within each destinations was formed and the group participated in a series of workshops to identify and build agreement on affordable and achievable priorities they would make an difference to the destination if actioned within the next 3 years.

The Destination Action Plans will facilitate a customized yet collaborative approach to marketing, management and development. They identify projects and priorities that could be pursued at a regional level as well as activities that driven by the destination will build the destinations competitiveness.

The 9 initial destinations include:
Torquay
Anglesea
Lorne
Apollo Bay
Otways
12 Apostles Coast and Hinterland
Warrnambool
Port Fairy
Portland

These Destination Action Plans will inform the Great Ocean Road Strategic Tourism Master Plan.

Digital Project

GORRT has developed a new digital platform to provide a more agile and dynamic digital marketing asset for the Great Ocean Road region. The platform has provided for 9  websites to date.

www.visitgreatoceanroad.org.au

www.torquaylife.com.au

www.angleseaadventure.com.au

www.visitotways.com

www.visitapollobay.com

visit12apostles.com

visitwarrnambool.com.au

portfairyaustralia.com.au

greatoceanwalk.com.au

Brand Strategy

Great Ocean Road Regional Tourism in partnership with Ispy Brand Strategy and industry from across the region have developed a new brand framework to showcase our destinations and experiences. The framework provides each destination with a unique positioning. To bring to life creatively the destination brand positioning we worked with Cyclone a creative studio to build a manifesto and subsequently a brand film for each of these destinations. Operators are encouraged to work with their Local Tourism and Trader organisation and GORRT to incorporate their destination’s brand and help us collaborate in the amplification of our messaging. To assist we have developed a brand licence and a toolkit to make using the brand tools easy which is available for operators to purchase from only $100 per annum.

Here is some of the brand films.

Torquay

Anglesea

Port Fairy

Portland

Otways

12 Apostles Coast & Hinterland

 

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your business

Become a Business Partner

Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.

VIEW THE PROSPECTUS

Think differently

Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.

VIEW THE PLAN

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