GORRT HEAD OFFICE
Level 2 ‘Old Police Station’
PO Box 1467
(03) 5561 7894
ABN: 77 166 120 565
STRATEGIC MASTER PLAN FOR THE GREAT OCEAN ROAD
REGION VISITOR ECONOMY 2015-2025 LAUNCHED
The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. Read the summary and full version of the document which will be used to guide the region over the next 10 years.
Great Ocean Road Travel Planner
The Great Ocean Road Travel Planner 2015 is now being distributed through all Great Ocean Road Visitor Information Centres (and some surrounding ones). This publication has been created as an Official Visitor Guide for the entire region.View Great Ocean Road Travel Planner 2015
Destination Action Plans
Great Ocean Road Regional Tourism has commenced development of destination plans with an initial focus on 9 key destinations.
A leadership group within each destinations was formed and the group participated in a series of workshops to identify and build agreement on affordable and achievable priorities they would make an difference to the destination if actioned within the next 3 years.
The Destination Action Plans will facilitate a customized yet collaborative approach to marketing, management and development. They identify projects and priorities that could be pursued at a regional level as well as activities that driven by the destination will build the destinations competitiveness.
These Destination Action Plans will inform the Great Ocean Road Strategic Tourism Master Plan.
GORRT has committed to the development of a new digital platform to service the region. The project will see the development of a refreshed web presence for the region as well as a series of destination sites to enable a greater focus across the key markets of Melbourne, Regional Victoria and key interstate markets.
As tourism marketing is one of the 4 pillars Great Ocean Road Regional Tourism has identified in the 2013-16 strategic business plan, a marketing strategy project in underway. This project plans to sit in line with potential core outcomes from the destination action plans from across the region, as well as independent marketing consultation workshops which were completed throughout the region in the last half of 2014.
The Marketing Strategy will also sit in line with a regional branding project which will commence in 2015.
We can help you develop
Become a Business Partner
Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.
Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.
Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.