Updates – Visit Victoria


Update from Visit Victoria CEO Brendan McClements – as at 1 June 2020


Some operators in our industry are reopening their doors and welcoming visitors from today. It’s a positive step forward and critically important development for our industry, which has been significantly impacted by some of the measures put in place to stop the spread of the coronavirus (COVID-19). 

From everyone at Visit Victoria, we thank you for the role you’ve played in slowing the spread of coronavirus (COVID-19). We know it hasn’t been easy. And we will continue to face some challenges as we settle into the ‘new normal’.

What is reassuring in our recovery efforts is that Victoria has a vast tourism offering – from our nature and wildlife, to our food and wine, and creative arts –  and we expect to see a return of tourism as visitors begin to enjoy these experiences again in a considered way.

If you need more clarification on current and planned restrictions levels and what they mean for your business, including ‘what you can do’ FAQs, visit the DHHS website. We also have FAQs on our website here.


Guiding the way for the tourism industry

As restrictions begin to ease, some of you may have questions about how to manage your business safely and appropriately, and in a way that adheres to all government and health authority guidelines.

We’ve been working closely with the Victorian Government to develop sector specific guidance materials to support businesses as they reopen in line with the Victorian Chief Health Officer’s advice.

The guidance provides practical tips on hygiene and cleaning, patron numbers, staff and training, compliance and enforcement, while also addressing frequently asked questions (FAQs). You can access the materials via the Business Victoria website.

Together with the Victorian Government, we’re also looking to the future.

Our state’s 2019 Regional Tourism Review is being used to inform and influence a state-wide recovery of Victoria’s tourism sector in the coming months.

As part of this, we’re working on a recovery framework to inform the industry’s future direction and it considers products and infrastructure, industry development and strengthening, marketing, events, and governance and collaboration.

Consulting with industry on what’s required to kickstart recovery and grow sustainably is an important part of this process. A number of discussions are already underway, and we look forward to speaking with more businesses over the coming months.

I wish everyone who is re-opening their business the very best and look forward to a time when all of our tourism operators around the state are back up and running. In the meantime, we will continue to use our social media channels to keep Victoria front of mind with visitors who can turn their dreams of visiting here into reality one day soon.


Kind regards,

Brendan McClements
CEO, Visit Victoria